Public Relations Skills Training
The training focuses on developing public relations management skills, building a positive image for institutions, and enhancing effective communication channels with the public.
Axes:
- Definition of public relations and its role in institutions.
- Corporate reputation building strategies.
- Effective communication skills with the public.
- Media crisis management.
- Using social media in public relations.
- Planning and implementing media campaigns.
- Building relationships with partners and other institutions.
- Measuring and evaluating performance in public relations.
